Please take a look at my recent Campaign essay on integration. If you can’t be bothered reading the whole thing, I can summarise my thoughts like this – to be effective, comms agencies should organize themselves around consumer behaviour (rather than expecting consumers to follow what’s convenient or trendy for the agency). Sorry about the…

Transport chiefs have recommended that to avoid the expected long delays to your commute home during the Olympic Games you should go have a beer and head home later. http://www.bbc.co.uk/news/uk-15260534 Just to break that down into its simplest form, they are suggesting that the best way to avoid getting stuck trying to get home is…

The Khan Academy http://www.khanacademy.org/, a not-for-profit website offering free educational videos and teaching tools, got flagged up by a U.S. friend whose son’s academic performance improved exponentially after he started using the tutorials. It’s a revolutionary learning aid – you can learn about virtually anything, from trigonometry to core finance and the French Revolution. A…