Microsoft – Bing is Beautiful
Consumer Education Campaign
Bing is Beautiful is an award winning video campaign that tells the story of one man’s heroic effort to book a date with his girlfriend, assisted only by Microsoft Bing and Duke & Earl.
Microsoft asked D&E to create a campaign for MSN to showcase Bing’s advantage of visually organised search results. Bing Is Beautiful blends innovative technology with D&E’s story-telling approach, looking at the advantages of Bing from one user’s perspective.
Bing is Beautiful was wildly successful – of the 2 million MSN users who received a general MSN newsletter that incorporated the campaign, 30 per cent of the newsletter clicks converted to the search!