Garnier Sponsors Lorraine
Garnier’s sponsorship of ITV’s morning show Lorraine is the centrepiece of their 2012 TV activity.
D&E conceived and delivered the campaign, which we called Mornings Made Beautiful. The idents show the transformative effect of using Garnier as part of your morning beauty routine. Mornings Made Beautiful has been widely applauded for using a realistic heroine in her forties, rather than an unattainably perfect teenaged model.
One challenge was to tie in the very wide number of products in the Garnier range. D&E used a carefully planned “modular” shot system to deliver the large quantity of idents necessary. The campaign will continue throughout 2012, with some surprises to come!