Duke & Earl

Häagen-Dazs - Online Brand Promotion

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Haagen Dazs – Date An A Lister

Online Brand Promotion

D&E’s campaign site for Haagen Dazs offered UK women the chance to eat luxury ice cream AND date a good-looking TV star. What’s not to like?

The site reinforces the sophistication and indulgence associated with the Haagen-Dazs brand, whilst by giving the actors’ portraits a sepia, Polaroid-style treatment we connected them to the glamour of the golden Hollywood movie era.

Great prizes to be sure, but at nearly 40% of all registrations, the opt-ins for the campaign hugely exceeded expectations.