Haagen Dazs – Date An A Lister
Online Brand Promotion
D&E’s campaign site for Haagen Dazs offered UK women the chance to eat luxury ice cream AND date a good-looking TV star. What’s not to like?
The site reinforces the sophistication and indulgence associated with the Haagen-Dazs brand, whilst by giving the actors’ portraits a sepia, Polaroid-style treatment we connected them to the glamour of the golden Hollywood movie era.
Great prizes to be sure, but at nearly 40% of all registrations, the opt-ins for the campaign hugely exceeded expectations.