Intel’s World of Tomorrow
Integrated brand campaign
What happens when you send a short-sighted TV presenter to look at some far-sighted IT innovations?.
“World of Tomorrow” was an integrated video, online and mobile campaign for Intel’s new brand positioning. To create the twelve part series, D&E flew ace reporter Ben Shires all the way to Sacramento for a preview of Intel’s visionary tech development projects. The kind people at Intel US gave Ben and D&E rare access to their innovation gurus and back room boffins. The results are occasionally anarchic, but always interesting, and the series achieved massive viewing figures on Sky.com.