Virgin Active – A Day In The life of Richard Branson
Ever wanted to know how hard Richard Branson works? Now you can find out.
To mark Richard Branson’s 60th birthday D&E created an ultra fast moving ‘day in the life’ film to reinforce Virgin Active’s line ‘Life is Better When You Move’. The Virgin entrepreneur works to a notoriously hectic schedule and the film is shot from Branson’s POV as he jets around the world at frantic pace, set to a suitably manic soundtrack.
Virgin wanted a piece that would get them noticed and remind Virgin Active staff that their mother brand is rooted in a maverick and challenger ethic. The spot is used as an internal communications tool at Virgin, as well as an online viral.